Each day, the press delivers another financial bombshell as cases of atrocious fiscal transactions come pouring out of the world’s stock market centres, ably assisted by the crumbling of retail pillars, like the flood that came before Noah. This economic pressure wends its way back to each business with a heightened sense of ‘survival of the fittest’. Whilst the need to cut costs and maintain cashflow is paramount, a realistic sustainable business strategy focused on efficiencies and carbon management can steady business and guide it through the current turbulent times.
A recent survey by 2degrees network found that 90% of CEO’s consider a sustainable business strategy important or very important. More significantly, 61.3% believe implementation is more urgent now because strategies which save energy and save money are often the same.
Back to basics cost management forces operators to look at costs and investment on a micro level, much the same that a sole trader does. By setting realistic targets to increase resource efficiency – reduce waste, reduce mileage, reduce energy consumption, increase use of electronic communication and increase use of green electricity.
So turning lights off, banning waste bins and making room for solar panels next to the air conditioning unit is no longer exclusive to the radical few, it makes for good business sense and survival.
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