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Media relations advice straight from the horse’s mouth

Leading national journalists Lucy Siegle, David Shukman and Steve Bustin will be on hand to give some words of wisdom at Futuresource 2009. They will be doling out free advice at Sauce’s upcoming communications hub on how best the waste and recycling industry can engage with journalists and to dispel the myths surrounding media relations that make the sector wary.Lucy is a top journalist, author and presenter who specialises in ecological and ethical lifestyle issues. She has written a weekly column for the Observer since 2004, is a reporter for BBC’s The One Show and has written two books, Green Living in the Urban Jungle and To Die For. National magazines and newspapers she has contributed to include Marie Claire, Elle, Vogue, the New Statesman and the Guardian.

David, the environment and science correspondent for BBC News, has reported from locations as diverse as the Arctic, the Antarctic and the Amazon. In his coverage of climate change, he was the first journalist to report from Britain’s Antarctic base, and he has also made the most northerly television broadcast, just 600 miles for the North Pole. He reported live on the scourge of plastic waste in the Pacific Ocean, and witnessed the threat of rising sea-levels to the tiny island nation of Tuvalu.

Steve, a former BBC news reporter and journalist, will be holding free media training sessions in a private room off the exhibition floor to help industry professionals prepare for press, TV and radio interviews. He currently works as a freelance journalist for a variety of lifestyle titles, including Absolute London and Absolute Brighton. Filmed interviews will be conducted, followed by advice and feedback so participants can hone their skills. Steve will also be delivering a series of “masterclasses” on the basics of good media relations.

Organised by the Chartered Institute of Wastes Management and the Environmental Services Association, Futuresource 2009 is Europe’s major sustainability event  held at ExCel London from June 9-11.

To discuss media relations and hot environmental topics with journalists contact info@sauceconsultancy.co.uk or to book a free media training session contact pat.jennings@ciwm.co.uk

By Liz Weafer

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This entry was posted on Thursday, April 2nd, 2009 at 2:33 pm and is filed under News Archive. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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