Sauce Consultancy’s John Twitchen worked with Which? (consumer magazine) along with other experts to investigate the green claims made by a number of household products including toilet cleaner, washing tablets, baby wipes and nappies. Of 14 household items surveyed, including laundry tablets, toilet cleaners and nappies, almost half were marketed with green claims that could not be supported by convincing evidence. John says: “Products targeting green consumers have a responsibility to be green and unambiguous. While claims may be scientifically proven, the evidence has to be accessible to the average consumer.”

To be directed to the Which? ‘greener living’ website, please use the following link: http://www.which.co.uk/advice/greener-living/index.jsp