Dates for your diary…

Institution of Civil Engineers Energy from Waste Conference 2012
Manchester, 25 – 26 April 2012

Focussed on the challenges and solutions within the energy from waste industry for 2012 and beyond, this year’s event will:

• Provide delegates with key information to understand the full range of opportunities to ensure the greatest return on investment
• Attract 200 senior decision makers from across the supply chain for networking and business opportunities
• Be expertly chaired by Peter Jones OBE
• Offer attendees the chance to go on a technical visit to a local energy from waste plant
• Offer best value for money.

The two day conference will consist of case studies , presentations  and focussed, solution driven roundtable discussions  to air the main problems plaguing the industry. Delegates will hear from and get the opportunity to pose questions to the top flight speaker line up. (more…)

New! Communications training in partnership with CIWM and ESA

Why is my competitor always in the media?

How often have you found yourself reading about, listening to or watching one of your competitors in the media, thinking ‘why are they having their say (and getting the publicity) and not me?’

Chances are, they’re working hard at PR. They’re actively and regularly engaging with the media to boost their profile and reputation, using social media to communicate their key messages and if they’re a business, increase sales.

Sauce Consultancy is delighted to have team up with CIWM and ESA to provide a series of accredited communications training courses to help boost your profile and to get your messages across.

The first two courses to be launched are:

Getting your message across: communicating with the media and the public

28 February 2012, Northampton

Communication is now one of the most important elements of running any business in the waste management sector. Whether it’s speaking to a trade body, at a public consultation meeting or to a journalist and microphone, you need to be able to get your message across succinctly and effectively. This course will give you the skills to define and refine your message and deliver it effectively to any audience.
Read more…

Social media: Getting started and using it effectively

8 March 2012, Northampton

Social media is more than just a fad, trend or a teenager tool for chatting to friends. It’s an essential part of any communication campaign and many businesses and organisations are seeing huge benefits from engaging with social media. It’s also a good way to know what your competitors or detractors are doing and saying about you. This course ensures you won’t get left behind and by the end of the session you’ll have a Facebook, Twitter and LinkedIn profile ready to use and an understanding of what social media can do for your organisation.

Read more…

For course dates and fees please visit www.ciwm.co.uk/training  or email training@ciwm.co.uk

Wishing you a very Merry Christmas and a well-earned break over the Christmas period after what has been an extremely busy twelve months – which has included the waste policy review, the localism bill and a tricky economic climate to name just a few challenges that we have all faced this year.

We thank our Sauce contacts for their business and support during 2011 and we wish everyone good luck for the forthcoming year – here’s to a successful and rewarding 2012!

Tweet us: @SauceConsult

Call us: 020 7061 6351

info@sauceconsultancy.co.uk

www.sauceconsultancy.co.uk

To tweet or not to tweet….that is the social question

One of the hottest topics on the Sauce Communications Hub at RWM, in partnership with CIWM, was Twitter. What is it? How can you use it to target the right messages at the right people at the right time? Is it worth it?

So here is the Sauce Guide to Twitter, in replies of 140 characters or less of course.

What is Twitter?

Twitter is a social network. Individuals, organisations and businesses register and use it to put their thoughts out there.

Twitter is instant and is a great way of following those you are interested in: what they are doing, what they are thinking, where they are, what they are selling.

What do the experts think?

We asked a couple of well known communications personalities “are you a twit for not tweeting?”

Joy Blizzard thinks it is part of the mix but cannot be relied on to reach everyone.

Ex BBC Journalist and Sauce Associate Steve Bustin (@steveinbrighton) believes that, used effectively, Twitter is a great tool for all public and private sector organisations.

Sauce’s own John Twitchen (@JohnTwitchen) loves it but believes that communications should be based around a clear message to an identified audience. (more…)

Communications Hub gets people talking at RWM

If you were at RWM in partnership with CIWM, you couldn’t have failed to notice our Communications Hub, one of the liveliest features at the show.

With a host of industry experts and opinion formers delivering a range of interactive talks and sessions each day, we really got the industry talking about the likely impacts of the Localism Bill and how its introduction will change the way our industry communicates.

Our daily debates tackled the policy issues head on; leading journalists were on hand to share their ideas on how to build relationships and drive coverage, while social media practitioners busted many of the myths surrounding social media and made it much more accessible for us all.

Over the coming weeks we will be sharing with you some of the opinions and views expressed on the Hub. We’ll be asking you what you think, so watch this space for more invaluable knowledge and a chance to have your say!

Are you a twit for not tweeting?
According to Joy Blizzard, the answer is “no, you are simply recognising how your residents like to receive information.” Sauce’s very own media expert, Steve Bustin was joined by Joy for a lively debate ‘to tweet or not to tweet?’ With Steve proclaiming that, used effectively, Twitter is a great tool for all public and private sector organisations, Joy urged caution by arguing that communications should be based around resident needs and not a drive to tweet for tweeting’s sake. (more…)

We are offering 12 visitors to RWM in partnership with CIWM (for more info click here) an exclusive one-hour media training taster worth over £250 with ex BBC journalist Steve Bustin and members of the Sauce Team.

If you need support with:

-    Understanding how the media works
-    Clarifying your organisations’ key messages
-    Getting that message across clearly and concisely
-    Delivering a confident performance in front of journalists

Then this one to one, intensive session is for you.

E-mail beckyborrow@sauceconsultancy.co.uk to book your place but hurry as places are strictly limited.

Sauce to deliver Communications Hub at RWM with CIWM

If you have an opinion about our industry and you want your voice to be heard, then join us on the Communications Hub at RWM in partnership with CIWM.

Delivered in partnership with CIWM and ASPRG, we are aiming to tackle the biggest subject facing our industry today, localism, looking at the policy, politics and people behind one of the biggest step-changes our sector has seen. (more…)

Video footage of all the debates held on the Sauce Communications Hub at Futuresource is now available via www.environmentalcommunications.tv where you can watch each debate in full or choose to listen to the individual speakers one by one.

The Futuresource 2010 Communications Hub, run by Sauce Consultancy in partnership with the CIWM and the Associate Parliamentary Sustainable Resource Group (APSRG), was a resounding success again this year, with a series of hard hitting debates around key communications challenges facing the waste management industry.

With a strong line-up including Peter Ainsworth, former MP and Shadow Secretary of State for the Environment, Food and Rural Affairs, Ashley Ames of Ipsos Mori, Richard Swannell, Director of Design & Waste Minimisation for WRAP, and Financial Times environment correspondent Fiona Harvey, the debate sessions tackled challenging topics including public engagement in waste issues and infrastructure, good and bad science, building constructive relationships with protest groups, and the role of new media in the waste sector.

Click here to link directly to the Futuresource page