Wishing you a very Merry Christmas and a well-earned break over the Christmas period after what has been an extremely busy twelve months – which has included the waste policy review, the localism bill and a tricky economic climate to name just a few challenges that we have all faced this year.

We thank our Sauce contacts for their business and support during 2011 and we wish everyone good luck for the forthcoming year – here’s to a successful and rewarding 2012!

Tweet us: @SauceConsult

Call us: 020 7061 6351

info@sauceconsultancy.co.uk

www.sauceconsultancy.co.uk

To tweet or not to tweet….that is the social question

One of the hottest topics on the Sauce Communications Hub at RWM, in partnership with CIWM, was Twitter. What is it? How can you use it to target the right messages at the right people at the right time? Is it worth it?

So here is the Sauce Guide to Twitter, in replies of 140 characters or less of course.

What is Twitter?

Twitter is a social network. Individuals, organisations and businesses register and use it to put their thoughts out there.

Twitter is instant and is a great way of following those you are interested in: what they are doing, what they are thinking, where they are, what they are selling.

What do the experts think?

We asked a couple of well known communications personalities “are you a twit for not tweeting?”

Joy Blizzard thinks it is part of the mix but cannot be relied on to reach everyone.

Ex BBC Journalist and Sauce Associate Steve Bustin (@steveinbrighton) believes that, used effectively, Twitter is a great tool for all public and private sector organisations.

Sauce’s own John Twitchen (@JohnTwitchen) loves it but believes that communications should be based around a clear message to an identified audience. (more…)

Communications Hub gets people talking at RWM

If you were at RWM in partnership with CIWM, you couldn’t have failed to notice our Communications Hub, one of the liveliest features at the show.

With a host of industry experts and opinion formers delivering a range of interactive talks and sessions each day, we really got the industry talking about the likely impacts of the Localism Bill and how its introduction will change the way our industry communicates.

Our daily debates tackled the policy issues head on; leading journalists were on hand to share their ideas on how to build relationships and drive coverage, while social media practitioners busted many of the myths surrounding social media and made it much more accessible for us all.

Over the coming weeks we will be sharing with you some of the opinions and views expressed on the Hub. We’ll be asking you what you think, so watch this space for more invaluable knowledge and a chance to have your say!

Are you a twit for not tweeting?
According to Joy Blizzard, the answer is “no, you are simply recognising how your residents like to receive information.” Sauce’s very own media expert, Steve Bustin was joined by Joy for a lively debate ‘to tweet or not to tweet?’ With Steve proclaiming that, used effectively, Twitter is a great tool for all public and private sector organisations, Joy urged caution by arguing that communications should be based around resident needs and not a drive to tweet for tweeting’s sake. (more…)

We are offering 12 visitors to RWM in partnership with CIWM (for more info click here) an exclusive one-hour media training taster worth over £250 with ex BBC journalist Steve Bustin and members of the Sauce Team.

If you need support with:

-    Understanding how the media works
-    Clarifying your organisations’ key messages
-    Getting that message across clearly and concisely
-    Delivering a confident performance in front of journalists

Then this one to one, intensive session is for you.

E-mail beckyborrow@sauceconsultancy.co.uk to book your place but hurry as places are strictly limited.

Sauce to deliver Communications Hub at RWM with CIWM

If you have an opinion about our industry and you want your voice to be heard, then join us on the Communications Hub at RWM in partnership with CIWM.

Delivered in partnership with CIWM and ASPRG, we are aiming to tackle the biggest subject facing our industry today, localism, looking at the policy, politics and people behind one of the biggest step-changes our sector has seen. (more…)

Video footage of all the debates held on the Sauce Communications Hub at Futuresource is now available via www.environmentalcommunications.tv where you can watch each debate in full or choose to listen to the individual speakers one by one.

The Futuresource 2010 Communications Hub, run by Sauce Consultancy in partnership with the CIWM and the Associate Parliamentary Sustainable Resource Group (APSRG), was a resounding success again this year, with a series of hard hitting debates around key communications challenges facing the waste management industry.

With a strong line-up including Peter Ainsworth, former MP and Shadow Secretary of State for the Environment, Food and Rural Affairs, Ashley Ames of Ipsos Mori, Richard Swannell, Director of Design & Waste Minimisation for WRAP, and Financial Times environment correspondent Fiona Harvey, the debate sessions tackled challenging topics including public engagement in waste issues and infrastructure, good and bad science, building constructive relationships with protest groups, and the role of new media in the waste sector.

Click here to link directly to the Futuresource page

Communications Hub a loud Success at Futuresource

The Futuresource 2010 Communications Hub, run by Sauce Consultancy in partnership with Chartered Institution of Wastes Management (CIWM) and the Associate Parliamentary Sustainable Resource Group (APSRG), was a resounding success again this year, with a series of hard hitting debates around key communications challenges facing the industry.

Panel Debates put the ‘Communication’ in ‘Communications Hub’

With a strong line-up of industry insiders, journalists and politicians, the debate sessions tackled a wide range of topics from public engagement to bad science and building ties with protest groups.

The result was truly exciting and dynamic exchanges with robust participation from the audience which provided the opportunity to go behind the press releases and newspaper articles and hear what the experts really think of the issues facing the sector. It proved that informed discussion and engagement with the public are the building blocks for the future of the environment sector. (more…)

Getting the message across: Futuresource 2010 shines the spotlight on the role of effective communications

After an extremely successful inaugural event last year, Sauce Consultancy is once again teaming up with the Chartered Institution of Wastes Management (CIWM) to run the Communications Hub at Futuresource 2010, the European event for the sustainable waste, recycling and resource management sector and its major client base. (more…)