Want to get your company’s name in print? Won a contract you’d like to tell everyone about? Need to raise your profile within your industry?
Sauce Consultancy, in partnership with CIWM and ESA, is running a ‘DIY PR’ course on 17 May in Northampton to help businesses and organisations increase their in-house PR skills without blowing the budget, to understand what the media are looking for and to learn how to write a press release that will get snapped up, maximising your chances of coverage.
We are delighted to be able to offer a special 10% discount to Sauce clients and contacts – just quote ‘SAUCE12’ when booking.
The one day of the course will cover:
- Why you should undertake PR and what it can do for your organisation
- How to write a press release (and you’ll finish the day with a draft press release to go away and use)
- Using images and case studies
- Interview do’s and don’ts
- Tools for boosting media exposure
- Building a long term PR strategy.
By the end of the training you will:
- Have an understanding of how the media and journalists work
- Know how to identify the potential stories within your organisation
- Understand how and when to engage with the media
- Know how to write and pitch a press release, and have the chance to write a basic press release before the end of the first session
- Gain an understanding of how to build on coverage to maintain a media presence using various specialist PR tools.
To book, please use the following link and don’t forget to quote ‘SAUCE12’ to get your special 10% discount: http://www.ciwm.co.uk/rEvent/DIYPR-Gettingyournameinthepapers-1000225
Other CIWM/ESA certified communications training courses coming up (please note discount does not apply to these courses):
Social media: Getting started and using it effectively
4 July 2012, Northampton
Social media is an essential part of any communication campaign and many businesses and organisations are seeing huge benefits from engaging with it. This course ensures you won’t get left behind and provide you with an understanding of what social media can do for your organisation.
read more…
Getting your message across: communicating with the media and the public
12 July 2012, Northampton
Whether it’s speaking to a trade body, at a public consultation meeting or to a journalist and microphone, you need to be able to get your message across succinctly and effectively. This course will give you the skills to define and refine your message and deliver it effectively to any audience.
read more…











