Posts Tagged ‘CIWM’

Got something to shout about?

Thursday, April 26th, 2012

Want to get your company’s name in print? Won a contract you’d like to tell everyone about? Need to raise your profile within your industry?

Sauce Consultancy, in partnership with CIWM and ESA, is running a ‘DIY PR’ course on 17 May in Northampton to help businesses and organisations increase their in-house PR skills without blowing the budget, to understand what the media are looking for and to learn how to write a press release that will get snapped up, maximising your chances of coverage.

We are delighted to be able to offer a special 10% discount to Sauce clients and contacts – just quote ‘SAUCE12’ when booking.

 

The one day of the course will cover:

  • Why you should undertake PR and what it can do for your organisation
  • How to write a press release (and you’ll finish the day with a draft press release to go away and use)
  • Using images and case studies
  • Interview do’s and don’ts
  • Tools for boosting media exposure
  • Building a long term PR strategy.

By the end of the training you will:

  • Have an understanding of how the media and journalists work
  • Know how to identify the potential stories within your organisation
  • Understand how and when to engage with the media
  • Know how to write and pitch a press release, and have the chance to write a basic press release before the end of the first session
  • Gain an understanding of how to build on coverage to maintain a media presence using various specialist PR tools.

To book, please use the following link and don’t forget to quote ‘SAUCE12’ to get your special 10% discount: http://www.ciwm.co.uk/rEvent/DIYPR-Gettingyournameinthepapers-1000225

Other CIWM/ESA certified communications training courses coming up (please note discount does not apply to these courses):

Social media: Getting started and using it effectively

4 July 2012, Northampton

Social media is an essential part of any communication campaign and many businesses and organisations are seeing huge benefits from engaging with it. This course ensures you won’t get left behind and provide you with an understanding of what social media can do for your organisation.
read more…

Getting your message across: communicating with the media and the public

12 July 2012, Northampton

Whether it’s speaking to a trade body, at a public consultation meeting or to a journalist and microphone, you need to be able to get your message across succinctly and effectively. This course will give you the skills to define and refine your message and deliver it effectively to any audience.
read more…

 

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Sauce visits Colnbrook Waste Management Site

Tuesday, November 29th, 2011

Grundon waste management site at ColnbrookIn November, Sauce-rers Hannah Arnett and Alice Hands visited the Grundon waste management site at Colnbrook, close to Heathrow Airport. The site visit was organised by the CIWM and the visit allowed participants to tour the facilities and discover more about the operation of the different plants, including an energy from waste plant (EfW), a clinical waste plant and a materials recovery facility (MRF).

The Grundon site has long been associated with the waste sector but in 2003 Grundon established a joint venture company with Viridor, to create Lakeside Energy from Waste Ltd and to build the state of the art EfW facility alongside its other facilities. The plant was officially opened by HRH The Duke of Edinburgh in October 2010 and it has already won a Letsrecycle Award for Excellence for ‘Innovation in Design of a Waste Management Facility’. The plant is currently exporting electricity to the national grid whilst keeping some back to power the plant itself. At the moment no heat is being exported, however this may alter in the future with the possibility of exporting heat to Heathrow.

One of the most fascinating aspects of the site visit was watching the sorting of waste in the MRF, a complex process which involves the use of both manual labour (hand pickers) and machines. It was also interesting to note that the site was extremely clean and there was no smell of rubbish at any point on the tour.

Although located in an industrial setting, the building is designed in a way to reduce the visual impact on the surrounding area via its curved roof (which also apparently helps with easing turbulence for the planes in and out of Heathrow!) and its ‘curling tong’ stack (see image).

The visitors centre, situated on a small lake with access via a bridge, is very impressive and it is here that Grundon gives an introductory talk about their facilities – and even provide much welcomed refreshments!

Overall, the site visit gave a great insight into the clever technology and advanced techniques used in modern waste management.

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SAUCE IN THE NEWS

Wednesday, July 1st, 2009

John Twitchen, managing director of Sauce Consultancy, talks about the ‘Industry under the spotlight’ following the success of the Sauce/CIWM Communications Hub at Futuresource which assisted the resource management industry to get to grips with media and public relations – please click here to read more…(link opens a PDF document – right click to save)

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Straight from the horse’s mouth

Thursday, June 18th, 2009

Environmental communications specialists, Sauce Consultancy, teamed up with the CIWM to bring the media to the heart of the recycling and waste management industry.  (more…)

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Getting your voice heard

Tuesday, February 24th, 2009

“How do I ensure my message is properly conveyed?” is a question we often get asked at Sauce, particularly when working with the media. (more…)

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Futuresource gets added Sauce

Tuesday, November 25th, 2008

Sauce Consultancy has teamed up with the organisers of the exciting new Futuresource event at ExCel London to make communications come alive for the environment and sustainability sector. (more…)

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